Pinterest: A Great Tool To Connect & Share With Your Community

February 2, 2012

For those of us who have been using Pinterest for a while now, we are not surprised that Pinterest has become the ultimate connecting & sharing tool. Pinterest, for those who do not know what it is, is an online bookmarking tool / pin board. The technology allows us to do what comes naturally; see [...]

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Social Media Podcast with Nancy Georges & AIEx

January 31, 2012

I really enjoyed my ‘chat’ with Lisa McAuley @ Australian Institute of Export. I am going to producing a lot of great podcasts in 2012. In this podcast we discuss Social Media for business.  LinkedIn, Twitter, Facebook, Myspace: new media channels that are particularly powerful and cost-effective weapons in the battle to reach global audiences, [...]

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Event Cinemas: Ripping Customers Off With Online Booking Fee?

January 31, 2012

Event cinema cheap tix $7.50 pre buy – good deal but WHY THE “Additional $1.10 per ticket booking fee applies when redeeming online”? That is ridiculous!! They have removed the ticket counters at the cinema with machines and actively encourage customers to order online – it’s quick and easy.  The system is in place whether [...]

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Website Access Fail: Freedom Furniture

December 14, 2011

Freedom Furniture I don’t want to give you my postcode, I just want to browse your site!! This is what I got when I clicked on the Freedom site & I couldn’t click out of it.  A lot of American stores have this landing page too but you can just click out of it without [...]

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MyBiz & Pet Expo 2011

October 5, 2011

A huge week for expos this week!!  I’ll be speaking at both of them so come and say hi!! Invest in your Business Owner Skills and Knowledge! Thursday 6 & Friday 7 October Australia Technology Park, Eveliegh 10.00 am – 5.00 pm 2.00 pm : Consumer Behaviour & Its Impact on Retail 4.00 pm : [...]

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Article in My Business: “Dear Retailers, It’s Not Me, It’s You”

September 30, 2011

This is a little bit of tough love: Dear Retailers, It’s Not Me, It’s You!  I constantly hear retailers blaming the customer for their situation, so I thought I would write them a Dear John Letter: If Australian customers were to write Australian retailers a ‘Dear John’ letter as to why they have left them [...]

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GASP… big mistake….huge!!

September 29, 2011

After being out all day, I got back to my computer and found the world was talking about an email that was sent to fashion store GASP and their atrociously inappropriate reply. My Daily Paper feed had picked up the story via @LouPardi A friend has forwarded the actual email to me as she knew [...]

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NEWS Room: Save Money, Increase Profits

September 19, 2011

TIP OF THE DAY: Speak to your bank manager and other major suppliers about better rates and prices. You may need to change your buying behaviour but you will be saving money. You don’t know if you don’t ask! Especially in light of this post from Dynamic Business Magazine: Consumers & small businesses to face [...]

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Customer Service IS Like Dating

September 12, 2011

Articles ideas are erratic, sometimes I have 20 at once and sometimes I have zero!  I was thinking about my next article when a client told me that when talking to staff about customer service he always uses what I said in my seminar (before he became a client), Customer Service is Like Dating.So I [...]

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NEWS ROOM: A Word On Branding…

September 12, 2011

A co-incidence, I posted this: TIP OF THE DAY: To understand the impact of memory & experience on branding, look at an old picture & be transported back to where you were, how you were feeling, who you were with etc… powerful isn’t it? That should be your customers’ experience! and then saw this from [...]

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