Marketing, no longer a luxury, it’s vital for survival!

Retail has never been more complicated. Consumers have access to more information, choice and options than ever before. Your customer is comparing you to other stores, sites and products from the comfort of their home. You can communicate with your customer via: post, email, radio, sms, local paper, facebook, twitter, online advertising and the list …

BY THE BY – MARS BARS, Why don't they just tell the truth?

From time to time, I will be commenting on something in the news that catches my interest…Today, it is the news that Mars bars will be 7g (or 11.3%) smaller and the price will be the same…Mars Snackfood Australia general manager Peter West said the move was a direct response to Australia’s obesity debate and the company’s bars …

Stationery is the New Candle

If someone told me that candles would be sold for $80.00 when I started my retail career as a Grace Bros cadet 22 years go, I would have thought they were dreaming! The dream is a reality, with candles in all sizes, colours, fragrances, packaging and prices, becoming a key gift item over the last 10 years. In fact, there are dedicated stores that sell …

MY FIRST ARTICLE IN GREETINGS & GIFTS!!

I am so excited that my first article is in the current issue of Greetings & Gifts!! Although my title was “Stationery is the New Candle” the article is still the same!! I will post the article in real size! We got some great editorial too on our new lines!! Here’s our latest advert – nice huh? Thanks for stopping by! Happy …

DAILY TIP: MAKE EYE CONTACT & SMILE!

write something here IMPORTANT – to build a relationship with your customers and make them feel valued and important. This is vital for building long term customer loyalty.This may sound like an obvious thing to say but you, and your staff, should make eye contact with every customer who walks in your store or past your store window.THEN SMILE!!The …

Shaping this Blog

Hello!! I have been discussing the best way to use this blog with customers – thanks for the feedback really appreciate it!! – as I would like to give you a reason to visit regularly and LEARN something as well!! So I have decided on my Daily Tips – we are all busy and whilst our intention to read and keep up to date is always there, …

Welcome!!

Marketing Support does not mean making New Fliers ! Retail has never been more complicated.Consumers have access to more information, choice and options than ever before. You can communicate with your customer via: post, email, radio, sms, local paper, facebook, twitter, online advertising and the list goes on. Your customer is comparing you to other …