Bricks and mortar stores have a massive advantage over online only stores; the human connection! It makes me sad that people give up on their physical space and focus on online sales without realising they are losing the human connection.
A great post on Facebook from Gelato Messina on their price increases. I am sure true purveyors of quality hand crafted products will get it & these people ARE their customers after all!! Nicely handled! I LOVE people’s comments underneath the post too!! Check out their website too, yum! Ultimately, it came to this: “Essentially..
Another great example of ‘Crowd Sourcing’ AND great retail here from Country Road. Country Road know: their market that know that their customers are perfectly aligned to the brand they know that when they ask their customers what they want, they can develop that product and their customers will buy it The other ‘great retail’..
Great example of customer engagement ~ handwritten note is a gorgeous touch! via Burberry “A handwritten note to Burberry Facebook fans from Christopher Bailey – Watch the show live on the Burberry Facebook page today, 4pm London time” In case you don’t know, Christopher Bailey is Burberry’s Chief Creative Officer.
I think ‘ordinary’ people can be courageous in extra-ordinary circumstances. Don’t assume you will ever do or not do anything until you are in that circumstance. Victoria Soto was a teacher who lost her life at the terrible Connecticut shooting. She put her students in a closet & told them to be quiet. She told..
If you have been to one of my presentations int he past few months, you would have heard me talk about Five Faces & their interactive in-store screens / mirrors. I met them @ Retail Expo and Conference last year & they had already implemented the units at OROTON & now Sportsgirl is rolling them..