Jamie Oliver Crowd Sources Menu Backs

Jamie Oliver crowd sources his menu backs for Perth. “Help me guys !! What menu back shall I choose for Perth Australia.. I’m at the printers and I just can’t decide I have a favourite but I’m not saying what do u think the Aussies will like?? Big love peeps #jamie xxxxxx” This only works because he has an engaged audience; …

Great Customer Engagement Via Social Media from David Jones

Internationally, department stores and brand name retailers have been integrating their social media activity with their real life retail theatre very well. Locally, I have not seen great consistent examples, until now! David  Jones did a really good job on Facebook sharing the lead up to Autumn / Winter 2013 Season Launch; from casting, to behind …