I have posted Part 2 of the extended version of my article on Social Media for Hair Salons that appears in Culture Magazine April 2013.  Part 1 of the longer version of the article, can be read here & Part 2 can be read here. Click here to read the article in the magazine.

I wrote an article on Social Media for Hair Salons that appears in Culture Magazine April 2013.  Part 1 of the longer version of the article, can be read here & Part 2 can be read here. Click here to read the article in the magazine.

Jamie Oliver crowd sources his menu backs for Perth. “Help me guys !! What menu back shall I choose for Perth Australia.. I’m at the printers and I just can’t decide I have a favourite but I’m not saying what do u think the Aussies will like?? Big love peeps #jamie xxxxxx” This only works because he has an engaged audience; …

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Internationally, department stores and brand name retailers have been integrating their social media activity with their real life retail theatre very well. Locally, I have not seen great consistent examples, until now! David  Jones did a really good job on Facebook sharing the lead up to Autumn / Winter 2013 Season Launch; from casting, to behind …

There are so many people who are posting “Please ‘Like’ this so my Mum will buy me a fish” etc  It was cute in the beginning, but now there are people posting their disgust and frustration under pictures. Now this is the type of ‘Asking for Likes’ I think is appropriate. Gorgeous little man ♥   The parodies …