NEWS ROOM: WEEK BEGINNING 20 MAY 2013

This page is updated during the week! To see other News Room updates please click here.   According to ARA’s @RussellZimmerman, Retailers need to stay up to date with technology, cause customers are mobile! Retailers to learn more about mobile, what customers are doing & what you need to do to engage them, read article here. Come to @media140au …

Country Road, Crowd Sourcing & Great Retail

Another great example of ‘Crowd Sourcing’ AND great retail here from Country Road. Country Road know: their market that know that their customers are perfectly aligned to the brand they know that when they ask their customers what they want, they can develop that product and their customers will buy it The other ‘great retail’ …

PINTEREST IS THE NEW ONLINE ‘IT GIRL’ :: Part II

This is the 2nd part of my article on Pinterest, please click here to go to the first article. THE INFOGRAPHIC The infographic below is informative, not only does it help people understand Pinterest, but it shows that Social is driving more traffic than Search (not surprising, is it?).  This infographic is from December 2011 so some of the data is …

PINTEREST IS THE NEW ONLINE ‘IT GIRL’ :: Part I

For those of us who have been using Pinterest for a while now, we are not surprised that Pinterest has become the ultimate connecting & sharing tool.  I started using it in May 2011, I try almost everything new, it’s my job, but Pinterest was different from the beginning, I LOVED IT and found it pretty addictive! One click leads to a board which …

Retailers MUST Embrace The Online Space Without Delay!

In July I was presenting Social Media Seminars at the GHA (Gift & Homewares Australia) Home & Giving Trade Show to Exhibitors and Retailers. It quickly became apparent to me that I was largely talking to an audience that had not yet dipped it’s toe into the online space let alone considered Social Media as a tool!!!!  I had thought that …

Social Media 101 – the final chapter

Have you read Social Media 101 – Part 1, 2, 3 & 4? This post will make more sense if you have. Social Media 101 – Part 1 Social Media 101 – Part 2 Social Media 101 – Part 3 Social Media 101 – Part 4 I thought I would show you a real life example; my own Magnolia Solution pages to help tie all of the information above together. …

Social Media 101 – Part 4

Blogs (short for Weblog) are the closest thing to a website of all the social media. Blogs are prolific at the moment. Visitors are invited to ‘follow’ or subscribe to’ the Blog. They are updated every time there is a new update, or ‘post’ in blog-speak. There is the facility for visitors to leave comments and interact with the author …

Customer Service is a lot like Dating

….at least the rules are the same! The most important ingredient in the recipe for success is your customer – without the customer there is no retail business.  Consumers are getting savvier and are far more knowledgeable than ever before.  They are more demanding and have more choices now than ever before. Compare retail now and past, as close …

Prospecting 101 for SMEs

Although I mainly work with retailers, I sometimes work with SMEs (small to medium enterprise). I have just written a sales program for a client and thought I would post parts of it over the next few weeks. I have generalised it here for the sake of the blog and anonymity, but this should get you started: The most important thing is to clearly define …