Reed Gift Fairs: Let’s Get Connected!

I am using cool tools from i-Proximity to show retailers & Exhibitors how easy it is to use tech tools to connect with their customers! IBEACONS, NFC TAGS & TAPBOARDS are all tools your customer is already using in other stores – time for you to see how easy and effective they are!! You will need to download the HELLO LOCAL app in itunes …

Real Chat #3 : 17 June 2013 : Creating a Book, from Conception to Publishing

This morning’s Real Chat on Google Hangout with +Johanna Baker-Dowdell  was on Writing your own Book: Conception to publishing, which we have both done. My book is ‘7 Powerful Ways To Boost Retail Profits, In Any Economic Climate‘. Johanna’s book is ‘Business & Baby On Board‘ on Twitter:  @bizbabyonboard and …

You’re Invited to Real Chat Hangout #2 “CROWD FUNDING”: 31 May 2013

Real Chat; real people, real examples, real info! I often get asked questions about business and social media & I know interesting talented people – so I thought I would combine them! Using the great technology of the Google Hangout,  we will be chatting every 2 weeks (more or less depending on schedules!) about different topics and findings.  …

The Real Chat: Real People, Real Experiences. Google Hangout 24 Friday

C’mon down folks – I am going to have a weekly Google Hangout to chat all things social media, retail, business etc Strawberry Communications: Writing & PR‘s Johanna Baker-Dowdell is joining me & is going to share her insight and experience too! Join us at 10.30am Friday on the Google Hangout Live for The Real Chat – …

Good QR Code Use In An Ad

I so often see QR codes plonked onto adverts without explainaton, this tells me 2 things, either: They don’t understand what they are or how to use them and have been told to add them It was an after thought and not part of the strategy Either way, it does not bode well for the advertiser. QR Codes are great engagement tool IF THEY ARE USED.  …

Interactive Mirrors In-Store at Sportsgirl

If you have been to one of my presentations int he past few months, you would have heard me talk about Five Faces & their interactive in-store screens / mirrors.  I met them @ Retail Expo and Conference last year & they had already implemented the units at OROTON & now Sportsgirl is rolling them out.  Really good fit with their customers! …

News Room: Use New Technologie To Learn About It

To get your head around the new mobile technology + apps + games + customer engagement, it is easier to use it. Download the app and follow the car competition on Kyle and Jackie O’s show and on the network throughout the day.  Must be iPhone 4. Otherwise just follow it online. More info and links here: http://www.2dayfm.com.au/win/c​ruze-car-chase …