Good QR Code Use In An Ad

I so often see QR codes plonked onto adverts without explainaton, this tells me 2 things, either: They don’t understand what they are or how to use them and have been told to add them It was an after thought and not part of the strategy Either way, it does not bode well for the advertiser. QR Codes are great engagement tool IF THEY ARE USED.  …

Interactive Mirrors In-Store at Sportsgirl

If you have been to one of my presentations int he past few months, you would have heard me talk about Five Faces & their interactive in-store screens / mirrors.  I met them @ Retail Expo and Conference last year & they had already implemented the units at OROTON & now Sportsgirl is rolling them out.  Really good fit with their customers! …