Another great example of ‘Crowd Sourcing’ AND great retail here from Country Road.
Country Road know:
- their market
- that know that their customers are perfectly aligned to the brand
- they know that when they ask their customers what they want, they can develop that product and their customers will buy it
The other ‘great retail’ smart thing they did was understand that their core customer has favourite pieces that are the basis to their seasonal wardrobe. These products will not require their customer to think about the purchase, it will be a simple re-order. *You don’t think about buying your favourite brand of jam do you?)
They posted this on facebook:
“WINTER BY REQUEST has arrived – LIKE if you’ve been waiting!
We’ve brought back your favourite pieces from our past winter campaigns, as voted by you on facebook. To say thanks for your feedback and input, we’re excited to announce an EXCLUSIVE ONLINE PREVIEW on these coveted styles from now until they’re available in selected stores on Monday! Click here to shop Winter By Request now: http://bit.ly/W52dey
Tell us: which piece is YOUR favourite?”