Great Customer Engagement Via Social Media from David Jones

Internationally, department stores and brand name retailers have been integrating their social media activity with their real life retail theatre very well.

Locally, I have not seen great consistent examples, until now!

David  Jones did a really good job on Facebook sharing the lead up to Autumn / Winter 2013 Season Launch; from casting, to behind the scenes, to the event itself, below.  A picture tells a thousand words and these are very pretty.

It is all tied into their blog, here, not their website, but that is ok, their blog is their ‘magazine’. That said, I would have liked to have seen a quick link to all of this on the blog, rather than flick through pages….

nice job overall!!















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