Internationally, department stores and brand name retailers have been integrating their social media activity with their real life retail theatre very well.

Locally, I have not seen great consistent examples, until now!

David  Jones did a really good job on Facebook sharing the lead up to Autumn / Winter 2013 Season Launch; from casting, to behind the scenes, to the event itself, below.  A picture tells a thousand words and these are very pretty.

It is all tied into their blog, here, not their website, but that is ok, their blog is their ‘magazine’. That said, I would have liked to have seen a quick link to all of this on the blog, rather than flick through pages….

nice job overall!!