‘Greenery’ PANTONE 15-0343, another Green for Pantone’s choice of colour of the Year! In 2013 they selected Emerald Green (see below).
Green can be a challenging colour to use in your range or your business but it can be done by combining it with a gorgeous pallet! Click here to see my Pinterest Board.
It is important for retailers and product developers to be aware of the colour of the year and leverage the colour to show their customers they are on-trend and can guide them to incorporate the trend in their business.
The new market dictates that business owners need to show the customer that they know more than they do and guide them in this crazy fabulous connected world!
What is the PANTONE Color of the Year? Pantone says it’s “A symbolic colour selection; a colour snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude.”
Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.
Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront – it is an omnipresent hue around the world.
A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.”
PAST PANTONE COLOURS OF THE YEAR
Pantone Colour of the Year 2016: Rose Quartz & Serenity: Click here to view my Pinterest Board.
Pantone Colour of the Year 2015: Marsala. Click here to view my Pinterest Board.
The Pantone Colour of the Year 2013 was Emerald Green, click here to view my pinterest board:
The Pantone Colour of the Year 2012 was Tangerine Tango, click here to view my pinterest board: