IMMEDIATE RELEASE: Innovation PitchFest Supporting Australian Designers & Manufacturers

Reed Exhibitions, Tchibo Germany & Magnolia Solutions are delighted to announce a world-first international collaboration to launch Tchibo Innovation Pitchfest; an exciting initiative that sets to expose Australian products to the international marketplace. This partnership showcases Reed Exhibition’s commitment to supporting Australia’s vibrant and innovative retail industry with an influential organisation that sets to provide a platform for broad, international promotion. Held on February 25 2015, (following Reed Gift Fairs and Life Instyle, Sydney), exhibitors are invited to submit their products to win a manufacturing support package and exposure to the Tchibo’s Buying Team. The winner’s product will be considered for inclusion in Tchibo stores throughout Europe.


GO GLOBAL Innovation PitchFestThe concept of Tchibo Innovation Pitchfest was born following Head of Creative Sourcing and Co-operation, Bastian Grafe visit to Reed Gift Fairs Melbourne, August 2014 and recognized Australia as being an untapped resource for product innovation and design. Ready to push boundaries, Tchibo extended an invitation for Life Instyle and Reed Gift exhibitors to join forces and discover emerging talent and products to produce on an international landscape. ‘The initiative provides a platform for Australian Businesses and Creatives to collaborate and launch internationally. We look forward to sharing our expertise and experience the new product and concept ideas at the first ever Innovation Pitchfest in Sydney, Australia says Tchibo Director of Director Products, Christoph Honnefelder. Exhibitors are invited to submit their design, concept or product by 16 January 2015. All entrants will leverage Tchibo’s existing economies of scale and have access to the Tchibo’s manufacturing team for potential manufacturing opportunities in Asia. Shortlisted businesses will be announced in January 2015 and be invited to participate in qualifying pitch rounds.

Reed Exhibitions continue to honour the hard work and creative excellence displayed within the vibrant retail industry. PitchFest provides another example of how Reed Gift Fairs and Life Instyle continue to develop initiatives to better support exhibitors in business development, services and ensure Trade Fairs evolve and remain relevant in the new marketplace. ‘We are delighted to be partnering with Tchibo to launch the first ever ‘Tchibo PitchFest.’ ‘The opportunity to facilitate this event and connect a well-respected global retailer and manufacturer with innovative Australian wholesalers is a showcase of our commitment to retail development. We look forward to wholesalers embracing this new initiative,’ says Group Director, Sally de Swart.

pitchfest ribbonReed Gift Fairs and Life Instyle trade events continue to provide quality onsite education for retailers and exhibitors and will welcome a new suite of initiatives to the already colourful program. The Retail Hub features premium business building presentations; Conversation Series at Life Instyle featuring some of Australia’s most innovative retail & brand experts.

‘PitchFest is an exciting initiative to help support Australian businesses and expose them to the international marketplace. No matter how innovative and strategic we are in Australia, our market and population remains limited. International markets exposure ensures local success and longevity,’ says Nancy Georges, The Retail Miss Fix-it, Magnolia Solutions.
The Innovation PitchFest is a unique ‘world first’ event and we look forward to showcasing Australian Talent and creating opportunities for Australian Businesses.

For more information or media enquiry please contact Nancy Georges +61 2 8003 5585 or click here to email.


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