April 2013 ::
I had the pleasure of talking social media on Eastside Radio. You can listen to the podcast here: http://eastsidefm.org/2013/04/women-in-social-media/
SOCIAL MEDIA PODCAST
with Lisa McAuley @ Australian Institute of Export
LinkedIn, Twitter, Facebook, Myspace: new media channels that are particularly powerful and cost-effective weapons in the battle to reach global audiences, provided they are used well and as part of a well thought out comprehensive global marketing plan. This podcast will demystify the so-called new marketing so that you can harness the power of social media in your marketing mix to reach new as well as existing customers while building your international brand.
I use my over 20 years experience in retail, wholesale, customer service, sales, social media, ecommerce, manufacturing, importing and exporting.