I really enjoyed my ‘chat’ with Lisa McAuley @ Australian Institute of Export.
I am going to producing a lot of great podcasts in 2012.
In this podcast we discuss Social Media for business. LinkedIn, Twitter, Facebook, Myspace: new media channels that are particularly powerful and cost-effective weapons in the battle to reach global audiences, provided they are used well and as part of a well thought out comprehensive global marketing plan. This podcast will demystify the so-called new marketing so that you can harness the power of social media in your marketing mix to reach new as well as existing customers while building your international brand.