BIG DATA – THE CONNECTIVE TISSUE BETWEEN RETAILER & CUSTOMER

It has been interesting watching the birth and growth of the phrase BIG DATA. Some see it as a big scary unwieldy ‘thing’ and other see it as the holy grail – it will deliver magical results but is illusive. A couple of definitions to help understand it: Big Data: noun Extremely large data sets that may be analysed computationally to reveal patterns, …