Consumer Behaviour :: Changing The Way We Do Business

View This Post as a PDF The rules are different and the playing field has totally changed leaving business owners with the options of adapt or perish.  Australian business owners have never had to be as skilled as they need to be today; education, knowledge, skill and marketing prowess, are all needed by business owners. There are so many challenges …

Prospecting 101 for SMEs

Although I mainly work with retailers, I sometimes work with SMEs (small to medium enterprise). I have just written a sales program for a client and thought I would post parts of it over the next few weeks. I have generalised it here for the sake of the blog and anonymity, but this should get you started: The most important thing is to clearly define …