Woolworths Woolloomooloo Charge $65 for the 2nd Hour Parking
Parking fees is a hot topic for retailers and shoppers, every retail discussion I have these days includes the cost of parking and how it deters customers from shopping in bricks and mortar stores.
In fact when I chat to Gen Y about driving / parking they say it is easier just to hop online and shop – so this will surely impact retailers in the future. Case in point, have a look at The Iconic’s advert below (more on that in another post).
I understand that parking is an issue in the CBD and especially in Woolloomooloo being so close to he city and having a vibrant cafe culture but think that Woolworths have not handled this correctly. They do offer the 1st hour free but I don’t know about you but when I do my big grocery shop I take more than an hour, heck you queue at the register for more than 10 minutes sometimes!! They should frank the tickets of shoppers – checking that they have come straight into the store from the carpark, not seen a show in the city first. This will ensure genuine shoppers are not penalised but rewarded for supporting the store.
$65.00???? Really??? I think this is steep to say the least….
This is just another example of customer service not being the primary driver it should be to a major retailer.
What do you think?
image from news.com.au