Woolworths Woolloomooloo Charge $65 for the 2nd Hour Parking

Parking fees is a hot topic for retailers and shoppers, every retail discussion I have these days includes the cost of parking and how it deters customers from shopping in bricks and mortar stores.

In fact when I chat to Gen Y about driving / parking they say it is easier just to hop online and shop – so this will surely impact retailers in the future.  Case in point, have a look at The Iconic’s advert below (more on that in another post).

I understand that parking is an issue in the CBD and especially in Woolloomooloo being so close to he city and having a vibrant cafe culture but think that Woolworths have not handled this correctly.  They do offer the 1st hour free but I don’t know about you but when I do my big grocery shop I take more than an hour, heck you queue at the register for more than 10 minutes sometimes!!  They should frank the tickets of shoppers – checking that they have come straight into the store from the carpark, not seen a show in the city first.  This will ensure genuine shoppers are not penalised but rewarded for supporting the store.

$65.00???? Really??? I think this is steep to say the least….

This is just another example of customer service not being the primary driver it should be to a major retailer.

What do you think?

UPDATE – the price was reviewed, read more here.

woowlworths_65_dollar_parking

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image from news.com.au

2 Comments

  1. Vaso
    July 5, 2013 at 7:22 am

    Pls read the article before making comment, the system that is installed is ticketless parking system, which means no tickets are issued when you drive in, if you shop for under an hour or now 90 minutes you drive out without stopping stay over the free period type in your license plate number at the pay machine make payment and drive out. The system has been in place at Lane Cove for three years. I know my company designed built and installed. Australian company, Australian Designed and built. First in the world to develop and deploy this Technlogy.

  2. July 5, 2013 at 9:17 am

    Please read my post without making comment. The system in place is flawed in terms of customer service. Nice to see the fee has been reviewed!

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