BY THE BY – MARS BARS, Why don't they just tell the truth?
From time to time, I will be commenting on something in the news that catches my interest…
Today, it is the news that Mars bars will be 7g (or 11.3%) smaller and the price will be the same…
Mars Snackfood Australia general manager Peter West said the move was a direct response to Australia’s obesity debate and the company’s bars had too many calories. (news.com.au)
What a load of hooey!!!
Why can’t they just say that the raw materials are increasing in price and they don’t want to increase the sell price?? They are running a business so they can make business decisions…
To say that they are reducing the calories for the welfare of their customers is insulting to our collective intelligence!!
If they really cared about the health and welfare of their customers they would stop making all of their products immediately and start growing fruit and vege…
Why don’t they just tell the truth???
Almost everything we buy now is smaller than it once was – we aren’t stupid. This is not how to build trust with customers.
I for one will no longer be buying any Mars Snackfoods products. I will be voting with my dollar..
What do you think?
So true. There are so many companies making smaller products and just hoping we won’t notice too. Ugh.
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On a happier note – I nominated you for a < HREF="http://avlorsimprints.blogspot.com/2009/06/bloggy-bits-and-fun.html" REL="nofollow">Lovely Blog award<>.