I have posted Part 2 of the extended version of my article on Social Media for Hair Salons that appears in Culture Magazine April 2013. Part 1 of the longer version of the article, can be read here & Part 2 can be read here. Click here to read the article in the magazine.
An interview about my view on customer service: click here to read.
The lack of awareness of the benefits of a website are an indication that at least 50% of Australian businesses are run by people who are uninformed and out of date.
The convenience of a website in operation 24 -7 and the benefits such as being a business’ ‘secret sales person’ are only the start of the benefits a website brings to a business. Their main purpose, in my mind, is to meet the changing consumer expectations and behaviour. They EXPECT the businesses they deal with the have a GREAT website and if they find that this is not the case, the go to Old-Man Google and find one that does.