Another great example of ‘Crowd Sourcing’ AND great retail here from Country Road. Country Road know: their market that know that their customers are perfectly aligned to the brand they know that when they ask their customers what they want, they can develop that product and their customers will buy it The other ‘great retail’..
I featured client, Villa Interiors in an article about the move online for Giftrap Magazine: Villa Interiors, owner and Creative Director Rosemary Devlin, is a retailer not afraid to make whatever changes need to be made to her business in order to survive and grow in the ever changing retail environment. The Furniture Retailer has..
The lack of awareness of the benefits of a website are an indication that at least 50% of Australian businesses are run by people who are uninformed and out of date.
The convenience of a website in operation 24 -7 and the benefits such as being a business’ ‘secret sales person’ are only the start of the benefits a website brings to a business. Their main purpose, in my mind, is to meet the changing consumer expectations and behaviour. They EXPECT the businesses they deal with the have a GREAT website and if they find that this is not the case, the go to Old-Man Google and find one that does.
In July I was presenting Social Media Seminars at the GHA (Gift & Homewares Australia) Home & Giving Trade Show to Exhibitors and Retailers. It quickly became apparent to me that I was largely talking to an audience that had not yet dipped it’s toe into the online space let alone considered Social Media as a..
A really interesting week for me; Firstly 4 days @ the Gift & Homewares Association (GHA) Home & Giving Fair where I presented seminars on social media and online integration as well as handling the social media for the GHA and speaking with exhibitors and retailers. Then straight into the Online Retailer Conference, with the GHA as well as..