I had the pleasure of being invited to Covermore Travel Insurance to meet Dan Moore, or Dan The Man, as I am now calling him! Dan won a tough competition, entrants had to create their own submissions, view his below. I love this campaign from Covermore; we vote on where Dan goes and what he..
Another great example of ‘Crowd Sourcing’ AND great retail here from Country Road. Country Road know: their market that know that their customers are perfectly aligned to the brand they know that when they ask their customers what they want, they can develop that product and their customers will buy it The other ‘great retail’..
Internationally, department stores and brand name retailers have been integrating their social media activity with their real life retail theatre very well. Locally, I have not seen great consistent examples, until now! David Jones did a really good job on Facebook sharing the lead up to Autumn / Winter 2013 Season Launch; from casting, to..