I have posted Part 2 of the extended version of my article on Social Media for Hair Salons that appears in Culture Magazine April 2013. Part 1 of the longer version of the article, can be read here & Part 2 can be read here. Click here to read the article in the magazine.
Jamie Oliver crowd sources his menu backs for Perth. “Help me guys !! What menu back shall I choose for Perth Australia.. I’m at the printers and I just can’t decide I have a favourite but I’m not saying what do u think the Aussies will like?? Big love peeps #jamie xxxxxx” This only works..
Great example of customer engagement ~ handwritten note is a gorgeous touch! via Burberry “A handwritten note to Burberry Facebook fans from Christopher Bailey – Watch the show live on the Burberry Facebook page today, 4pm London time” In case you don’t know, Christopher Bailey is Burberry’s Chief Creative Officer.
Internationally, department stores and brand name retailers have been integrating their social media activity with their real life retail theatre very well. Locally, I have not seen great consistent examples, until now! David Jones did a really good job on Facebook sharing the lead up to Autumn / Winter 2013 Season Launch; from casting, to..
There are so many people who are posting “Please ‘Like’ this so my Mum will buy me a fish” etc It was cute in the beginning, but now there are people posting their disgust and frustration under pictures. Now this is the type of ‘Asking for Likes’ I think is appropriate. Gorgeous little man ♥..