Gelato Mesina, Well Handled Price Increase Notice #GreatRetail
A great post on Facebook from Gelato Messina on their price increases. I am sure true purveyors of quality hand crafted products will get it & these people ARE their customers after all!! Nicely handled! I LOVE people’s comments underneath the post too!! Check out their website too, yum!
Ultimately, it came to this:
“Essentially we had two choices.. Make simple, boring cakes at our factory and close down the Creative Department altogether, OR increase prices, cop a little abuse and see what happens. We chose the latter.”
Read the full post below or click here to see it on facebook:
Quite substantially on a couple, not so much on others.
Boooo! Why so, you greedy little ice cream merchants? I hear you say..
Well, the truth is we simply cannot continue to create such intricate, high quality gelato cakes and mono’s at these prices and sustain that part of the business.
What started out as a little extension of our gelateria has become a highly labour intensive beast that we really hadn’t planned on. We love designing them and we love making the cakes and monoporzione, but making complex cakes out of ice cream ain’t easy. We now employ 10+ chefs that exclusively make cakes and pieces for the Creative Department and our other stores. Of course we could just make really simple cakes that were just layers of gelato stacked on top of each other, but that would be boring for all of us. Essentially we had two choices.. Make simple, boring cakes at our factory and close down the Creative Department altogether, OR increase prices, cop a little abuse and see what happens. We chose the latter. We are also going to renovate the Creative Department next month and make it dead posh, so even if you don’t think the cakes are much chop, we’ll trick you into thinking they’re worth lots of money!
We know we’ll piss off a few people that think we are simply increasing our margins, but at the end of the day the cakes are still available, they are still the best gelato cakes you’ll get in this country (as voted by us), and lets be honest, you don’t have to buy them if you don’t want to! Thats pretty much our defence and we’re sticking to it.
Hope you still like us.. Will announce the new prices in the next few days once we’ve done our final calculations.
THE MESSINA BEAN COUNTERS”