Valerie Khoo and I discussed the delayed effects of the GFC on retailers. This is a topic that I am passionate about and it was a great opportunity to raise awareness and offer a few suggestions to increase sales. Valerie’s piece appeared in today’s Sydney Morning Herald. An excerpt: “Magnolia Solutions’s retail strategist Nancy Georges..
In July I was presenting Social Media Seminars at the GHA (Gift & Homewares Australia) Home & Giving Trade Show to Exhibitors and Retailers. It quickly became apparent to me that I was largely talking to an audience that had not yet dipped it’s toe into the online space let alone considered Social Media as a..
There are a lot of things that business owners need to focus on and being obsessed with their competition is not one of them. It is time to look at your competitors in a new light. Your competitors will elevate your whole category / product group or niche. They will also be a comparison to you and allow you to shine in comparison!! Use your competition to increase the awareness of your niche & show how great your business is!!
Have you read Social Media 101 – Part 1 & Part 2? This post will make more sense if you have. 1. http://magnoliasolutions.com.au/2009/10/12/social-media-101-part-1/ 2. http://magnoliasolutions.com.au/2009/10/13/social-media-101-part-2/ We have covered; What is Social Media and Networking sites MySpace & Facebook. Twitter (www.twitter.com) is the social media of the moment, despite starting in 2006. Twitter asks users to..
Have you read Social Media 101 – Part 1? This post will make more sense if you have. http://magnoliasolutions.com.au/2009/10/12/social-media-101-part-1/ To understand where we are now, let’s look back a few years. My Space (www.myspace.com) was launched in 2003 and quickly became ‘the’ must-join site. It predominantly engaged and was used by Gen Y, artists and..
I was chuffed to be asked to talk about my favourite topic: Customer Service with Prue MacSween on her Small Business program on 2GB, 873 AM, last night, 29 September 2009. I have long been a fan of Prue’s, she is knowledgeable, funny, witty and is not afraid to raise a topic that should be..
Although I mainly work with retailers, I sometimes work with SMEs (small to medium enterprise). I have just written a sales program for a client and thought I would post parts of it over the next few weeks. I have generalised it here for the sake of the blog and anonymity, but this should get..
Just when I had lost faith in customer service and passionate retailers (my customers excluded of course!), a friend took me to Gelatomassi in Newtown on Sunday for what he said was, “the best Gelato in Sydney (possibly Australia)”. We were in Concord so this was a lot of pressure to put on one place!..
Retail has never been more complicated. Consumers have access to more information, choice and options than ever before. Your customer is comparing you to other stores, sites and products from the comfort of their home. You can communicate with your customer via: post, email, radio, sms, local paper, facebook, twitter, online advertising and the list..