Millennials & The Impact on Retail

Millennials, aka Gen Y, aka The Plugged in Generation, whatever you call them they are the largest generation of all time and their behaviour is unlike any who have come before them. Born between 1980s – 2000, their size and influence will change the world forever! Retailers need to adapt their businesses to connect with..

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Social Media 101 – Part 4

Blogs (short for Weblog) are the closest thing to a website of all the social media. Blogs are prolific at the moment. Visitors are invited to ‘follow’ or subscribe to’ the Blog. They are updated every time there is a new update, or ‘post’ in blog-speak. There is the facility for visitors to leave comments and interact with the author of the blog as well as each other.

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Customer Service is a lot like Dating

….at least the rules are the same! The most important ingredient in the recipe for success is your customer – without the customer there is no retail business.  Consumers are getting savvier and are far more knowledgeable than ever before.  They are more demanding and have more choices now than ever before. Compare retail now..

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Prospecting 101 for SMEs

Although I mainly work with retailers, I sometimes work with SMEs (small to medium enterprise). I have just written a sales program for a client and thought I would post parts of it over the next few weeks. I have generalised it here for the sake of the blog and anonymity, but this should get..

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Marketing, no longer a luxury, it’s vital for survival!

Retail has never been more complicated. Consumers have access to more information, choice and options than ever before. Your customer is comparing you to other stores, sites and products from the comfort of their home. You can communicate with your customer via: post, email, radio, sms, local paper, facebook, twitter, online advertising and the list..

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