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Parking fees is a hot topic for retailers and shoppers, every retail discussion I have these days includes the cost of parking and how it deters customers from shopping in bricks and mortar stores.

In fact when I chat to Gen Y about driving / parking they say it is easier just to hop online and shop – so this will surely impact retailers in the future.  Case in point, have a look at The Iconic’s advert below (more on that in another post).

I understand that parking is an issue in the CBD and especially in Woolloomooloo being so close to he city and having a vibrant cafe culture but think that Woolworths have not handled this correctly.  They do offer the 1st hour free but I don’t know about you but when I do my big grocery shop I take more than an hour, heck you queue at the register for more than 10 minutes sometimes!!  They should frank the tickets of shoppers – checking that they have come straight into the store from the carpark, not seen a show in the city first.  This will ensure genuine shoppers are not penalised but rewarded for supporting the store.

$65.00???? Really??? I think this is steep to say the least….

This is just another example of customer service not being the primary driver it should be to a major retailer.

What do you think?

UPDATE – the price was reviewed, read more here.

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image from news.com.au